The Priv symbolised a new hope for BlackBerry. But, it came at a cost. No, strike that. It came at an atrocious cost. The Priv, although BlackBerry’s one last shot at redemption, was no ordinary smartphone. At least for BlackBerry, it wasn’t. Launched at almost Rs 63,000 it was a privilege to own the Priv, and BlackBerry was more than vocal about it. Ten months hence, the company has admitted that it was a mistake to launch the Priv in isolation. “In hindsight it would have been perfect should we have (had) brought out the Priv and maybe the DTEK50 at the same time. That might have been a smoother entrance into the Android space but we learnt a lot. The most important thing in a company is to try things, learn and then adjust your strategy from there,” said Alex Thurber, senior vice president, Global Device Sales, BlackBerry Inc while speaking exclusively with India Today Tech. Ten months hence, the company has launched the DTEK50 and DTEK60 Android-based phones in India.