Earlier this week, Google finally unveiled the new Pixel and Pixel XL smartphones that we knew were coming since earlier this year. It was a pretty big deal for Google as well as the wider industry, as Sundar Pichai and Rick Osterloh – someone we used to associate with Motorola – took to the stage to announce a new kind of Google. A Google that isn’t afraid to do things on their own, a Google that wants to own the letter “G” all over the world. With the Pixel and Pixel XL, Google have shown that “G” really is “for Google” and that Alphabet’s main earner is, without a shadow of a doubt, now a hardware company. The two devices have what it takes to be successful on paper, but there’s a lot at work here, and not everyone will be happy with the price, the design and perhaps even the features involved with the new Pixel and Pixel XL. Given that everyone is a little different, people will no doubt form their own opinions on the new devices, but let’s explore the good, the bad and the ugly.