Posted On November 22, 2016 By In Technology And 634 Views

Intel: Wearables business still very much in play

Chip giant Intel (Nasdaq: INTC) is standing by its work within the emerging wearable technology market amid rumors of more layoffs within that business unit. Last week, a report surfaced on the technology blog TechCrunch citing unnamed sources that the chipmaker is possibly pulling back from its wearable technology plans. However, the company said this weekend it is not stepping back from this business. “In fact, we have several products in the works that we are very excited about, as well as prior launches that highlight our wearable technology,” said spokeswoman Chelsea Hossaini in an email. Those products include the TAG Heuer Connected watch and Oakley Radar Pace smart eyewear. As it works within the wearable technology space, Intel has partnered with fashion brands and others to put intelligence in items such as headphones, watches and sun glasses. The Oakley partnership was announced in January at the Consumer Electronics Show and the product, called Radar Pace, hit the market last month. The company also has its own fitness tracker it got as a result of acquiring the startup Basis Science in 2014. That product has stumbled and this fall the Basis Peak product was recalled due to over heating. Intel has stopped making the Basis Peak and is shutting down the support of the device by the end of this year. Wearables have been part of Intel’s strategy as it moves beyond its traditional PC market. The company is positioning itself from one that powers the world’s PCs to one that powers ubiquitous computing as more and more consumer devices and industrial machinery become smart and connected. As this strategy has shifted, the company has also moved its investment in capital and resources to business units beyond its PC group. This restructuring included cutting 11 percent of its global workforce, or 12,000 jobs. In Oregon, the company employs more than 19,000 people across several campuses in Washington County. As part of the restructuring, nearly 800 jobs were eliminated locally.

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